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Social Media as It Should Be

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A phone showing the Bluesky Social app listing, in front of a screen reading “Join the conversation”.

If our traditional media landscape featured only a handful of owners, we would call it what it is: a threat to democracy. Yet that is where social media stands. In this Project Syndicate column, I explain how the Bluesky model — an open protocol that anyone can build on, rather than a platform that one company controls — could restore the original promise of the internet: a shared public space, governed in the interest of the people who use it.

With: Robin Berjon